Impact Crux PLTKuala Lumpur · MYIndependent since day one

Retail
Tech
Architect

Every vendor says theirs is the best. I’m paid to disagree — I help Malaysian retailers diagnose what’s actually broken, then choose the right systems to fix it.

7/10end with no purchase
100+retailers met
2012in retail since
Ivan Chew, founder of Impact Crux
What independence looks like in practice
7 in 10

Roughly 7 in 10 of my conversations end with me recommending no purchase at all. Most of the time the problem isn’t the system — it’s the process around it, or the mindset running it.

Fixing those is free advice. I only earn on the three in ten where a genuine match exists — with a partner who passed my published vetting standards, never because any partner paid to be picked.

Start with what’s hurting

What’s not working in your retail business?

Advisory by system: POS · ERP · CRM · Omnichannel & e-commerce · LED & outdoor media

The Crux Method

The problem is not always the system.

01Listen

A real conversation about how your business actually runs — channels, stock, staff, and what your systems quietly fail to tell you. The problem you walk in with is rarely the one we find.

02Filter

Your needs mapped against what exists in the Malaysian market — including options my partners don’t cover. Every vendor says theirs is the best. I’m the yardstick with no product in the race.

03Connect

Only when a change is genuinely justified: an introduction to a vetted partner — and I stay involved after it, because my name rides on the match.

Sometimes it’s the process. Sometimes it’s the people using it. Sometimes it’s the mindset. Recommending new software for a people problem just sells you an expensive way to keep the same problem.
Ivan Chew
“A decade on the vendor side of the table. I started Impact Crux to sit on yours.”
Ivan Chew · Founder, Impact Crux · in retail since 2012, across media, retail technology, CRM and e-commerce
The full story →
The fair question

How I stay on your side while being paid by partners

Standards published

Every partner passed the vetting standards — listening before pitching, real after-sales support, response timeliness. They’re public, and vendors are tested against them.

No partner pays for preference

I earn the same way from every genuine match, so steering has no payoff. No exclusivity, ever.

Free to recommend nothing

And I use that freedom constantly. Where my network holds one name, I’ll say so — and if it doesn’t fit you, I’ll help you look elsewhere. Unpaid.

My name is worth more than any single fee. Read the vetting standards →

Vetted delivery partners
iDCP · GXM · EasyStore · Mplify Media · NamiGo

Every name here passed the published standards.

Latest insights

Read before you buy anything

All insights →
One conversation, zero pitch

Tell me what’s hurting.

Direct to Ivan — no forms, no sales team, no obligation. If the honest answer is “keep what you have,” that’s the answer you’ll get.

Scroll to Top